In this example, having a description that includes both “books” and “coffee” in the description will be very important for capturing both audiences. This example further illustrates why descriptions and keywords are so important for ranking in Google Maps. The Google algorithm uses hundreds of signals to rank content on search engine results pages (SERPs).
For every image you add to your content, include an “Image ALT tag”. Featured images, such as those residing at the top of your article or labeled “Featured Image” in WordPress, should use your keyword phrase BHS Links to build on your keyword emphasis. You guessed it – keyword discovery is hands-down one of the top SEO ranking factors.
Google Business Profile
As you start to attract more and more customers to your business, you may see an increase in foot traffic and website traffic which can translate to an increase in sales. The more people that are interacting with your business, the higher your potential revenue. One of the most important benefits of boosting your Google Maps ranking is that it’s a great way to help people in the local community find your business. Having a complete maps listing will help boost your ranking, thus putting your business in front of more people when they perform searches in Google. Businesses can post things like current sales, store announcements, and the latest happenings in your business. It’s a great way to show Google that you’re an active participant on their search engine while also communicating with potential customers.
- By using keywords in a natural way that fits the flow of your content, you can help Google understand the relevance of your page without sacrificing readability.
- Since Google first launched, SEO professionals have been using links to manipulate rankings.
- Now, you cannot overtly approach an influencer and request that person to promote your content.
- Backlinks signal to Google that your content is valuable and authoritative.
Implement Structured Data
Encourage customers to share content and create strategies that span social media platforms to boost traffic. The goal is to ensure enough high-quality traffic to maintain authority without users bouncing. In the past, search engines used terms (keywords) to determine whether a site was relevant to what people typed into Google, also called a search query.
Address user queries with question-based keywords
You’ve done 90% of the work in our downloadable checklist, and your content is ready to be re-submitted to Google. Join professional networks, create case studies, collect client testimonials and get relevant certifications for your industry. For example, when I talk about case studies within the content, I always link to the case studies section of the site. Almost all of your pages should have at least 1-2 outbound links as citations. Think of a citation as borrowing someone else’s expertise to add more credibility to your own content.
A quick and easy way to find potential backlink opportunities is to cultivate relationships with industry-related websites that allow you to write blog posts for them. You can find these opportunities by using the search modifier “Write for us” or + “Write for us” preceded by whatever industry you’re in. Here’s a search we did for one of our technology clients to find some potential guest blogging opportunities for them.
Google’s algorithm has become adept at spotting “keyword stuffing” and penalizes pages that use keywords excessively, in ways that interfere with the reading experience. A good way to avoid being penalized for “keyword stuffing” is to read your copy aloud — if your keyword use sounds unnatural, you may get flagged for stuffing. To correct this, you can replace your focus keyword with secondary keywords you want the blog to rank for. Quality is far more valuable than quantity when it comes to your website. If you have a large number of pages that aren’t delivering value to your audience, they could be harming your rankings. Having too many pages on your site can lower your site speed — a key ranking factor for Google.
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